The purpose of a local market survey is to assess the local market and suggest measures to improve it. This enables a property management company to work intelligently with its customers by finding profitable deals for them. The market research can help the property manager to distinguish between what the local people need and what the market has to offer.
The assignment covers selected localities for both retail and commercial activities. For each assignment, the procedure is slightly different. In order to assess the local market for hand hygiene products and services in specific settings, the vendor must conduct a survey within the selected localities. In order to do so, the vendor should choose one or more such assignments which covers at least two to three selected localities.
Each assigned assessment form includes the description of the target localities, description of the purpose and terms and conditions of assignment, market analysis, scope of work, and proposed methodologies. These specifications form the basis of the final report. The market assessment forms provide for allocation of funds amongst the selected enterprises. The purpose of the market survey is to find out where the best places are to locate localities to make investments in the hygiene management sector. Since each assignment is on its own very small, the overall impact of the project is also small.
For example, the target market in the case of hand washing facility evaluation, is the local residents, students, staff and other visitors. Each individual evaluation form has an indicative range of values for each local authority and the value range for each enterprise does not overlap. This means that the impact of developing a local enterprise may be quite different from another enterprise located at a slightly closer proximity.
The assessment uses the same approach as for the value-based allocation task. However, the income generating assignment focuses on the profit and loss generated by the business over the period of its operation. Since profits and losses are expected, they form the basis for assigning a returnee to a local area. A larger enterprise may not be expected to generate a large return but a smaller scale enterprise may be generating sufficient returns to warrant inclusion of it in the assessment.
Assessments are generally carried out in two phases. The first phase of assessment includes a review of the facilities, equipment, services, inventory and workforce of the enterprise carrying out the wash function. The review of these factors determines whether the enterprise can reasonably satisfy the identified needs. If it cannot, the enterprise will have to justify why it can meet the needs. The second step of the assessment then involves meeting the needs identified by the first phase and evaluating whether the objectives and requirements of stakeholders are able to be met by the selected localities.
The second phase of local assessment and skills training opportunity and capacity building assessment concentrates on reintegration. The objective is to determine if enterprises can reintegrate with the rest of their operations. This objective is usually addressed by assessing an enterprise’s internal structure and processes. Once this is assessed, the quality and process improvement objectives are assessed. This is the main reason why reintegration is often considered after a local assessment. It involves evaluation of an enterprise’s current system, the procedures followed in integrating with its external environment and the impact that these procedures have had on the business.
The third phase of the assessment also addresses financing. In cases where there is no direct revenue from a business, assessment considers the potential sources of funding available for an enterprise in the local government area. If no direct revenue is available, the assessment considers other methods of generating funds, for example, charging fees for usage and/or charging consumers for the purchase of products and services. Other methods of generating revenue may be through leasing or sharing revenues with other businesses within the supply chain. Other considerations for financing include financing options that local governments have available.